How to increase Whatsapp Limits

How to Increase WhatsApp Business API Messaging Limits

Start in Tier 1: A business starts in Tier 1 upon registering its phone number, allowing messaging up to 1K unique customers in a 24-hour period.
Moving to Higher Tiers:
- Tier 2: Allows messaging up to 10K unique customers in a 24-hour period.
- Tier 3: Allows messaging up to 100K unique customers in a 24-hour period.

Maintain a Good Quality Rating: Avoid low quality ratings which can affect eligibility for upgrades.
Meet Messaging Thresholds:
- Send notifications to twice the current messaging limit within a 7-day period.
- This means, for Tier 1, messaging 2,000 unique customers within a week to qualify for Tier 2.
Time Frame for Upgrades:
- Minimum time to upgrade is 48 hours, provided the business is messaging at its current limit every day.
- Generally, it may take at least 5 days for a new number to reach the highest tier.

If the daily limit for a tier is exceeded, messages will be undelivered and an error returned.